GetResponse review
The European email + webinar + funnels veteran — bundles email, webinars (native), funnels and automation in one platform with Trustpilot 4.3/5 across 981 reviews. Strong pick for coaches running webinar launches.
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GetResponse is the underrated European veteran in this category — email marketing plus native webinars, funnels, landing pages, automation and a free plan in one bundle starting at $19/mo. Trustpilot 4.3/5 across 981 reviews reflects solid multi-year sentiment. Strongest pick for coaches running webinar-driven launches because the bundled webinar functionality removes the need for WebinarJam or Demio.
Full review
GetResponse is the platform that often gets left out of US-centric coach/creator stack conversations despite being one of the most feature-complete and well-rated tools in the category. Founded in 1998 in Poland, it's been continuously operating for nearly three decades — longer than ClickFunnels, Kajabi, ConvertKit, ActiveCampaign and most competitors combined. The core offer in 2026: email marketing plus native webinars, funnels, landing pages, automation, list segmentation, autoresponders and AI email assistance, all bundled. Pricing starts at $19/mo Email Marketing tier (1K contacts) and scales to $59/mo Marketing Automation (workflow automation, lead scoring) and $119/mo Ecommerce Marketing. For coaches running webinar-driven launches, the bundled webinar functionality removes the need for WebinarJam ($499/year) or Demio ($59/mo) — a real saving. The automation engine on Marketing Automation tier is genuinely capable — visual workflow builder with if/then logic, lead scoring, conditional content. Not as deep as ActiveCampaign at its product peak, but the trade-off has shifted in GetResponse's favor as ActiveCampaign's customer-relationship issues have intensified (ActiveCampaign Trustpilot 2.7/5 vs GetResponse 4.3/5). The funnel builder (Conversion Funnels) is solid for course-creator launch sequences, less sophisticated than ClickFunnels for complex paid-traffic funnels. The Trustpilot signal is solid: 4.3/5 across 981 reviews reflects consistent sentiment over years. The themes in positive reviews are deliverability, pricing predictability and feature breadth. The themes in negative reviews are occasional UI friction and the learning curve on the more complex tiers. The positioning is the weak point. GetResponse markets to a global SMB audience rather than specifically to coaches and course creators, so brand recognition in US coach circles trails Kajabi, ConvertKit/Kit and GoHighLevel. For coaches who don't care about brand alignment and want the best feature-per-dollar ratio in email + webinars + automation, GetResponse deserves more attention than it gets.
Pros
- +Native webinars built into core plans — removes WebinarJam/Demio cost ($60–500/year saved).
- +Trustpilot 4.3/5 over 981 reviews — solid multi-year sentiment, well ahead of ActiveCampaign (2.7) and Kajabi (3.5).
- +Best feature-per-dollar ratio when you need email + webinars + automation + funnels in one bundle.
- +Strong deliverability and IP reputation from 25+ years of continuous operation.
- +Free plan available — 500 contacts, basic features, useful for validation.
Cons
- −Less US-coach brand recognition than Kajabi, Kit or GoHighLevel — fewer existing community resources.
- −Funnel builder less sophisticated than ClickFunnels for complex paid-traffic upsell/downsell sequences.
- −Automation depth trails the historical ActiveCampaign peak on lead-scoring and conditional-branching power.
- −Course/membership features less polished than Kajabi — functional but not category-leading.
- −UI shows its age in some areas — feels like a 2018-era product rather than 2026-native.
Best for
- →Coaches and course creators running webinar-driven launches who want native webinars bundled with email.
- →Operators in EU/UK/global markets where GetResponse has stronger brand recognition.
- →Email marketers who value the bundled webinar feature as a single-decision replacement for separate tools.
- →Course creators on tight budgets who want email + automation + webinars + funnels in one $59/mo bundle.
- →Newsletter operators planning to monetize through webinars and challenges as well as broadcasts.
Verdict
If you're running webinar-driven launches, GetResponse's bundled webinar functionality is the strongest argument — no other major email platform includes native webinars at this price point. For pure email + automation without webinars, MailerLite has cleaner UX at lower prices. For deep CRM and SMS in addition, GoHighLevel covers more surface. GetResponse's underrated position in US coach circles is mostly a marketing gap, not a product gap.
Trustpilot data (used in final score)
981 reviews on Trustpilot with average rating 4.3/5. Bayesian-adjusted equivalent on our 1–10 scale: 8.2 (smoothed with prior C=7.0, m=15 to penalize low-volume noise).
Frequently asked questions
Is GetResponse better than ActiveCampaign for coaches in 2026?
For most coaches in 2026, yes. GetResponse Marketing Automation at $59/mo covers email + automation + webinars + funnels with a 4.3/5 Trustpilot. ActiveCampaign covers email + automation + CRM (no webinars) at similar prices but with a 2.7/5 Trustpilot reflecting documented support and pricing-change issues. For coaches running webinar-driven launches, GetResponse is the clearer pick. For coaches who specifically need deeper conditional automation and accept ActiveCampaign's customer-relationship trade-offs, ActiveCampaign's depth still wins narrowly.
How does GetResponse's webinar tool compare to WebinarJam or Demio?
Functional but less polished than dedicated webinar tools. GetResponse webinars work well for standard course-launch webinars (up to 500 attendees on Marketing Automation, 1,000 on Ecommerce Marketing). WebinarJam and Demio have better attendee experience, more sophisticated registration flows, and tighter chat moderation. For most coaches the integrated GetResponse webinar is enough — for serious recurring webinar operators, the dedicated tools still have an edge.
Is GetResponse worth it over MailerLite or Kit?
Only if you need the bundled webinar functionality or want the additional automation depth (lead scoring, conditional logic) at the Marketing Automation tier. For pure email broadcasts and standard sequences, MailerLite is simpler and rates 4.4/5 across 2,930 reviews. For creator-specific features (commerce, tip jars, Creator Network), Kit is purpose-built. GetResponse's edge is the bundled feature breadth at predictable prices.
What's GetResponse's affiliate program?
Two-tier program: 33% recurring commission for the lifetime of referred customers (the standard tier), or $100 per referral as a one-time payout (the bounty tier). For most affiliates, the 33% recurring is materially better — at a typical Marketing Automation customer ($59/mo), that's $19.47/mo recurring per referral. Less generous than Systeme.io (60%) or GoHighLevel (40%), but solid for the category.
Is GetResponse a legitimate alternative to Kajabi for course creators?
Partially. GetResponse has course/membership features but they're not at Kajabi's polish level — no student mobile app, less refined community, course delivery is functional but not category-leading. For coaches whose business is webinar + email + course (in that priority order), GetResponse can replace the stack at lower cost. For coaches whose differentiator is course quality and student experience, Kajabi's premium is still justified.
Why doesn't GetResponse have more recognition in US coach circles?
Two reasons. First, GetResponse is European-headquartered (Poland) and historically marketed to global SMB audiences rather than specifically to US info-marketing and coach communities. Second, the brand never participated in the affiliate-driven US coach ecosystem the way ConvertKit/Kit, ClickFunnels and Kajabi did. The result is a strong product with weak US-coach brand recognition — mostly a marketing observation, not a product critique.
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