ActiveCampaign pricing (2026)
Every plan, the cheapest way in, and the honest worth-it verdict.
Last updated
ActiveCampaign pricing in 2026 starts at $19/mo and runs up to $99/mo for Pro. ActiveCampaign scores 7.0/10 on pricing transparency and 6.2/10 overall on our methodology. There's no free plan, only a trial — budget before you commit.
ActiveCampaign plans and prices
Starter
Basic email + automation
- ·1 user
- ·Email + basic automation
- ·Scales with contact count
Plus
Adds CRM + lead scoring
- ·Sales CRM
- ·Lead scoring
- ·Landing pages
Pro
Advanced automation
- ·Predictive sending
- ·Attribution reporting
- ·Split automations
Enterprise
Teams at scale (custom)
- ·Custom objects
- ·Single sign-on
- ·Dedicated support
Prices shown for ~1,000 contacts (monthly billing) and scale with list size. Annual billing saves ~20%.
Verify current ActiveCampaign pricing on the official page →
Is ActiveCampaign worth it?
ActiveCampaign's product still has the strongest automation depth at this price point — but the customer-relationship deterioration (pricing, support, cancellation) makes it the harder recommendation in 2026 versus where it stood in 2022. If you're already on ActiveCampaign and using the depth, stay. If you're evaluating fresh, run GoHighLevel (broader automation, 4.9/5 Trustpilot) or Systeme.io (cheaper, simpler, 4.8/5) past your shortlist before committing.
Frequently asked questions
How much does ActiveCampaign cost in 2026?
ActiveCampaign starts at $19/mo up to $99/mo for the Pro plan. Prices shown for ~1,000 contacts (monthly billing) and scale with list size. Annual billing saves ~20%.
Does ActiveCampaign have a free trial?
ActiveCampaign doesn't offer a permanent free plan — only a free trial. You'll need to choose a paid plan (from $19/mo) to keep using it, so budget before you commit.
What's the cheapest way to use ActiveCampaign?
The Starter plan at $19/mo is the entry point, or about $15/mo billed annually. Avoid over-buying tiers you won't use — most creators start at the lowest plan and upgrade only when a specific limit bites.
Is ActiveCampaign worth the price?
ActiveCampaign's product still has the strongest automation depth at this price point — but the customer-relationship deterioration (pricing, support, cancellation) makes it the harder recommendation in 2026 versus where it stood in 2022. If you're already on ActiveCampaign and using the depth, stay. If you're evaluating fresh, run GoHighLevel (broader automation, 4.9/5 Trustpilot) or Systeme.io (cheaper, simpler, 4.8/5) past your shortlist before committing.
Does ActiveCampaign get cheaper with annual billing?
Prices shown for ~1,000 contacts (monthly billing) and scale with list size. Annual billing saves ~20%.
Are there hidden costs with ActiveCampaign?
The published plan prices scale with your contact/subscriber count, so your real cost rises as your list grows. Watch for add-ons (extra users, SMS/email credits, premium integrations) and transaction fees on sales, which vary by plan. Confirm specifics on ActiveCampaign's official pricing page.
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